Local SEO – How to Optimize Your Website and Google Business Profile Listing to Attract More Local Customers

Whether your Local SEO are searching for a local restaurant, shopping for clothes or looking to fix something around the house, 76% of people who search locally on their mobile phone will visit a store that day (Google). That’s why it is so important to get your brick-and-mortar business visible online. Local SEO is the process of optimizing your website and Google Business Profile listing to attract more local customers.

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The most important part of your local SEO strategy is making sure that your NAP is correct on all of the online directories where it appears. You should also be sure that the name, address and phone number are listed exactly the same across all of these sites. This will help Google to know that your business is legitimate.

It is also important to include your city, state or region in the title and meta description of your site. This will help your site to rank higher for searches that are specific to your area. You should also include the keywords that you are targeting in the text on your site. It’s a good idea to run a search on Yelp or Google Suggest to see how the suggested results match your target keywords.

Another way to improve your local SEO is to promote local events on your site and social media. This will give your brand a reputation for being active in the community and will make people more likely to trust your company. It’s also a great way to connect with other local businesses and organizations.

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